Superpedestrian Inc

Superpedestrian brings together a team of designers and robotics engineers with one vision: transforming urban mobility. Our first idea? Pedal power. With an exclusive license to MIT’s Copenhagen Wheel, we are bringing the bike revolution to your streets. The Copenhagen Wheel is now in mass production and we are delivering thousands of units already sold on pre-order. Superpedestrian operates out of Cambridge, Massachusetts. It was founded in late 2012 by a co-inventor of the Copenhagen Wheel, and is backed by tier-one venture capital investors.

The Team

Assaf Biderman

Assaf has a background in physics as well as in design. He is a co-inventor of the Copenhagen Wheel and Associate Director of the SENSEable City Laboratory at MIT.

Gil Arbel

A 25 year industry expert, he brings experience in product management, channel and business development, marketing and global operations. Led small and large businesses such as: CA Technologies (Computer Associates), Cheyenne, Sapiens and FalconStor. Results driven, he helps the team successfully strategize and execute.

Eric Barber

Previously led the engineering group for a high-end engineering services company that specialized in development of advanced technology mobility solutions.

Jon Stevens

Previously a key contributor to the development for a self-balancing personal transport vehicle at Segway.

James Simard

James, previously was part of the Titanoboa team, a 50ft wirelessly controlled robotic snake weighing 1 ton, and worked as an electrical technician for UBCs acoustics labs.

Julian Fong

Previously, Julian was at the BC Cancer Agency, developing an automated system to transfer radioactive liquids and microchips that sorted human cells.

JD Heinzmann

JD is trained as a mechanical engineer with emphasis on automatic control systems. Over the last 18 years he has been focused on the development of the electric propulsion systems for the iBot stair-climbing wheelchair, the Segway Personal Transporter, and the Harvest Automation decorative plant- moving robot.

Nili [onili] Ohayon

Nili, onili, is a singer, producer and videographer. She performs worldwide, and releases music & videos continuously. She is Superpedestrian’s artistic director, managing product image, and public outreach.

Ryan Schneider

With prior expertise in product management and materials engineering at 3D Systems, he has a breadth of knowledge allowing him to understand the entire product, its features and how it will benefit the customer. Currently, developing replicable processes to solve and avoid product centric issues.

Ed Thomas

Prior to joining Superpedestrian he worked as a bicycle mechanic at Harris Cyclery. His interests and skills are wide ranging as showcased by his enthusiasm tackling challenging and fulfilling projects.

Marybeth Whitney

With a background in administrative services, she continues to leap into new technologies feeding off the energy and excitement of getting the first version out the door. Believing that there are no problems, only situations that need to be resolved keeps Superpedestrian moving forward.

Rob White

Joining Superpedestrian from Rethink Robotics where he was director of mechanical engineering, Rob takes a system-level-oriented design approach for the successful development of hardware and software.

Mike Ziolek

Most recently at Kiva Systems designing plastics and other parts for Amazon fulfillment robots. Ranging in experience from hand-made prototypes to full scale production, he is focused on making a difference in people's everyday lives by improving user experience and simplicity in his designs.

Walter Xu

Walter comes to Superpedestrian after internships in a variety of fields: MEMS accelerometers, medical device product development, and drone aircraft. Brings a sharp eye and creative insight to his work, solving complex problems by breaking them down before building them back up.

Nate Typrowicz-Cohen

A veteran bicycle mechanic that maintains our fleet of Wheels and helps the engineering team build and fix various test fixtures around the lab.

Patrick Hoffman

Arriving at Superpedestrian after two and a half years tackling business development and product management with North America's fastest growing bike share technology company. He dives deep into the details to "get it right,” without losing sight of the big picture.

Sarah Kuehnle

Previously at Strava, she combines technical and design skills to turn complex challenges into elegant user experiences.

Dustin Duane

Dustin came from Giant Bicycle. He leads the Customer Support team and runs our HUB service partner program. Dustin is a logistical machine, and has serious opinions on everything.

Goss Nuzzo-Jones

Prior to joining Superpedestrian, Goss was a principal software engineer for Runkeeper. He now brings his dry wit and experience in mobile app and backend development to his work with the Copenhagen Wheel. He is also known as the Lord of Lunch.

John Allwein

Experience managing finances at a number of venture backed tech companies. With a diverse skill set he engages with engineering and marketing teams to develop financial plans.

Carson Gee

Previously the DevOps Manager for MIT’s Office of Digital Learning, Carson is a digital generalist with a passion for automation and expertise in system administration, security, software development, and design.

Maggy Hillen

An iOS developer previously at Udemy, she works with both the interface and backend logic of apps to create fantastic mobile experiences.

Brent Theobald

Brent’s experience covers everything from hardware design and managing supplier quality to new product introduction and sustaining engineering. He uses all of these skills to find elegant, simple solutions to complex problems.

Jon Leehey

A systems engineer focused on power; from power electronics to energy storage to alternative energy technologies all the while finding and solving issues due to hardware, firmware or user errors.

Andrew Mandelbaum

Before joining Superpedestrian, Andrew studied mechanical engineering and worked in patent law. Enjoys any problem that forces him to learn something new and is excited to get the chance to help change the way we move around cities.

Tom Saunders

Formerly in the cleantech space and a lifelong bike mechanic, he brings technical and operations experience to our customer experience team.


Strategic Advisors

Antonio Bertone

Previously Chief Marketing Officer and board member at PUMA, he brings over 20 years of passion and experience in brand management and marketing expertise to everything he does.

Vincent Lamoureux

Previously leading the global development of one of the top e-bike systems manufacturing companies and GM of CamelBak International.

Carlo Ratti

An architect and engineer by training he practices in Italy and teaches as Director of the MIT SENSEable City Lab, he is a co-inventor of the Copenhagen Wheel.